It’s the modern-day driver of business improvement and has an impact on everything from business management to client interaction. Convenience is defined by expectation, influences how fast issues can be resolved, and is key in building a successful business.
The tools of the trade are heavily influenced by the demand for convenience by both entrepreneurs and their customers. In today’s fast paced society, we are all accustomed to instant gratification and real time results whether reviewing a customer order immediately or proposing an important relationship to a prospect. The expectation for the elusive convenience serves as the impetus for the development of services and products to support improved delivery. Today, computers and imaging technology deliver information more quickly and directly to the office. Customers experience faster, more accurate results. Appointment scheduling, order fulfillment and billing are processed at the push of a button. Technology can be our friend. But convenience is not just about technology and speed.
Convenience is also about a direct route to an empathetic listener rather than a voicemail prompt; a willingness to work through lunch to accommodate a client emergency; a knowledgeable and trustworthy referral for handling more of your clients business needs. In other words, having a relationship with a business or service provider who cares is convenient for the consumer. It saves them time, aggravation, worry, research, and maybe even money.
Business professionals like convenience, too. As service providers and often times business owners, too, convenience is a priority and has an enormous impact on quality of life. State of the art advancements in technology provide convenience and promote efficiency in customer care. And now, state of the art banking technology is available to manage your business more effectively. Banking can be done anytime – during evening or weekend office hours or at 6:00 a.m. – at the push of a button from your desktop.
“Remote Control Banking” is the term MileStone Bank uses to describe a convenient system they have customized for our business customers to help improve the bottom line. The special business package includes everything from free checking, free worldwide ATM access, courier service, online banking and online bill payment plus cash management to maximize cash flow. And now, with recent advancements in check imaging, MileStone Bank provides a safe and secure check scanning system to business banking clients so there is no need to leave the office to deposit checks – instead, simply log in to a secure, password protected website, feed checks into a special scanner, verify the total, and click “send”. It’s that simple and convenient and allows next business day availability for deposits made via Remote Control by 8:00 p.m. the previous night.
Just like technology is not the only definition of convenience for meeting customer needs, the same is true of business owner’s expectations for banking. Having a relationship with a knowledgeable, experienced banker who specializes in the business banking drives convenience as well. Amidst the changing financial landscape of today there is still a much desired need for personalized banking from a professional that understands economic and financial trends and the nuances of running a business. Nothing can replace the ear of a trusted business advisor when contemplating business expansion or the acquisition of another business or the voice of a personal banker to responsively meet operating account needs. At MileStone Bank, we bring the bank to you by coming to your office when needed; a real person answers your phone calls; a responsive banker services your requests promptly. So, take heart – you can have real time convenience and genuine relationship – still.
Monday, March 15, 2010
The New Definition of Convenience…Enhanced by Relationship
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